Thursday, August 21, 2008

Ad campaign to revitalize Microsoft

Microsoft taps Seinfeld to el battle Apple in new ad campaign

"The upcoming campaign is to be "the brainchild of Crispin Porter + Bogusky, a Miami-based ad shop that has helped revitalize brands such as Burger King."

The Burger King brand has been revitalized? I must have missed that.

So, uh... the first I heard about appearing in commercials with Jerry Seinfeld was this morning. I told Ballmer, "Dude! I'm RETIRED. Do you know what that means?" and he said, "Hey, read your contract." Sigh. I'm going to be a laughing stock.

I'm going to be forced by contract to appear in not just one, but a series of commercials with a washed-up has-been comedian who is so sensitive about the fact that he hasn't done anything for over a decade that he brow beats nice little old Larry King. Larry just handed him a nice little freebee so he can remind the 50% of the viewing audience who has never heard of Jerry Seinfeld because they are too young, that Jerry was once The King of Television Comedy. No, Jerry's bristles, and open fire on Larry King, and doesn't let up.

Jerry, I founded a little company called Microsoft. Do you know who I am?

Good grief.

Problem is, we were apparently turned down by every young hip comedian on the planet, forget Chris Rock, we were turned down by A String, the B String, the C String... and even by G String amateur comedienne Mary Carey.

With Seinfeld on board, what might have been a cool, hip ad campaign, now will reek of desperation in nearly the same way that the right wing nut jobs do. They're out of gas. They're old and tired. People are catching on to their cynical bid for ever more power. As an example, listen to Rush Limbaugh, poster child for desperate talk radio nut jobs, faced with a nation that's tired of being hijacked by would-be theocracy founders who want to pencil out the Constitution one line at a time until the only thing left is the Second Amendment.

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