My moles tell me that some clever statistics wonk at one of the big cell phone providers has been looking for correlations between spikes in cell phone traffic and the appearance of new iPhone commercials on television. They think it might give them an indication of the level of interest that their own customers have in switching to an iPhone.
The data hasn't been presented to management yet. The geeks in the trenches thought of the idea. Apparently the answer is, "yes, our customers are paying attention to the iPhone."
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